When I speak to prospective clients, the topic of email marketing and whether it is worth the effort often comes up. We inevitably discuss given how popular social media is, how quickly mobile marketing is rising and other up-and-coming communication methods, but there is always some skepticism about email marketing. It is true that social media is very popular and mobile marketing is growing. However, the fact is, email marketing is still the leading marketing channel by a wide margin and is the most effective marketing method in the United States. Consider these email marketing facts:
The fact is, whether it is B2B or B2C, email is still the most popular and productive form of marketing. However, it can also be the most challenging given the sheer number of emails individuals receive each day; getting lost in the crowd can happen easily. According to Chadwick Martin Bailey (one of the largest strategic consulting and brand awareness companies in the country), the two biggest factors in a successful email are WHO the email is from and the SUBJECT LINE.
Here are some tips on how to improve your email marketing:
Not sure how to do any of the above? Want to enhance or start an email marketing program? Let Ward Marketing Consulting help. Contact me today at 440-488-4719 or send an email to firstname.lastname@example.org
I have been fortunate to have spent my entire career in marketing, from my first job as a marketing assistant & graphic designer, to creating the strategic direction and overseeing a team of marketing professionals for a $200-Million company.
My marketing experiences, successes and failures are the foundation on which I started Ward Marketing Consulting, and it is my goal to take what I've learned and apply it to each and every one of my clients.
If you're looking for a marketing consultant to provide an objective look at your marketing efforts, need a strategy for your digital marketing plan, or simply need help executing the plan, please contact me today!
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